Already successful with four stores in Montgomery County, Las Frida’s Mexican Kitchen opened in August in Doylestown to an enthusiastic response.
Named for iconic Mexican artist Frida Kahlo, it quickly became popular for breakfast, lunch and dinner. It is busy enough that on weekends customers often have to wait for a table.
The restaurant’s success came from a winning menu created for the first store, located in Maple Glen. All five stores have the same menu, which was designed by three partners using family recipes.
“We have authentic street-style Mexican food, plus some Tex-Mex dishes,” said Enoelio Ambrocio, one of the partners.
The restaurant’s most popular dishes include five kinds of quesadillas, three kinds of chimichangas, seven burritos and burrito bowls, and the taco supreme platter.
A la carte items are easy to order, in case the diner wants a little of this and a little of that. Choices include tacos, tamales, chile relleno, tostadas and taco salads.
Las Frida’s already has regular customers who show up often for breakfast, which has a good-sized menu with Huevos Divorciados with eggs, beans and cheese on a tortilla; breakfast tacos; chorizo with scrambled eggs; breakfast torta on Mexican bread and taco omelets.
Entrees include fish or shrimp tacos, carnes chipotle, pollo asado, steak and tacos supreme. There are plenty of chimichangas and burritos to choose from, and vegetarian options include veggie tacos and the “vegetariano” dish with sauteed spinach, mushrooms, zucchini, corn, onions and peppers.
Most of the menu items can be found at other Mexican restaurants, but Ambrocio said, “the difference is how we cook the ingredients.”
Food at Las Frida’s is styled on street food, but the customer has control over the spiciness.
The partners have plenty of restaurant experience, some of it at a Lee’s Hoagie House. But they wanted to offer their native food, Ambrocio said, which led to the creation of the first Las Fridas.
The Doylestown restaurant is located at the site of the former California Tortilla. Other restaurants are located in Maple Glen, Limerick, Lansdale and Norristown.
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