In honor of National Family Day on Sept. 26, The GIANT Company announced a $1.2 million leadership gift to Please Touch Museum (PTM), the children’s museum located in Philadelphia, officially bringing its new brand platform, For Today’s Table™, to the city.
The gift also launched the museum’s new $5 million campaign, “Creating the Future of Play,” designed to support the institution as it prepares to welcome children and families back in 2021.
“As we prepare to celebrate National Family Day across our company and in all of our stores, we are honored to make this long-term investment in Please Touch Museum, and it is our privilege to join them as they lovingly bring hope, joy, play, and learning to families across Philadelphia,” said Nicholas Bertram, president, The Giant Company.
“Joining forces with this world-class children’s museum comes at the perfect time as we are embarking on our next chapter, symbolized by For Today’s Table, and continuing our growth in the city.”
Unveiled in late August, For Today’s Table represents and celebrates the noble notion of families gathering around the shared space of a table to enjoy a meal and connect in meaningful ways. With its nearly 44-year history as a source of learning, play, joy and connection for families and the community, PTM uniquely reflected – and connected to – For Today’s Table. The Giant Company’s gift will be used to modernize and rename PTM’s popular grocery store exhibit.
“This incredible partnership is born at a critical moment for our cherished Museum,” said Patricia D. Wellenbach, president and CEO of Please Touch museum. “The recent decision to remain closed into 2021 for public health was the right one but certainly, agonizing.
“As we made that difficult decision, we did so with confidence knowing that The Giant Company shared our vision for ‘Creating the Future of Play,’ and wanted to take a leadership role in shaping it. As we launch this $5 million campaign for Please Touch museum, we are deeply grateful to the entire Giant Company team for their unwavering commitment to this campaign and the reimagination of our beloved Market. This is the exhibit that has brought families ‘to the table’ for more than 40 years and through this significant gift, it will continue to do so for generations to come.”
For information regarding The Giant Company’s For Today’s Table brand platform, visit Giant Food Stores online. For information regarding Please Touch Museum’s “Creating the Future of Play” campaign, visit pleasetouchmuseum.org/donate.