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Pine2Pink summoned to Newtown by small business community


The Pine2Pink Foundation an experience-based, community-driven nonprofit dedicated to local breast cancer patients, is expanding to Newtown.
The expansion opportunity presented itself when local Newtown Borough retailers on historic State Street united to bring the nonprofit to town for the month of October. The fundraising efforts will culminate at the end of the month with an event on Oct. 28 on State Street. All efforts will help locals battling cancer through two local nonprofits: Pine2Pink and the Corinne Sikora Wellness and Support Center.
Pine2Pink’s fundraising experience is being created by shop owners along State Street who are changing their exterior lights pink, virtual pink ribbons hidden throughout town as part of the Pine2Pink scavenger hunt and multiple stores creating and selling special items offering a percentage of sales to the nonprofit. On Thursday, Oct. 28 the retailers have organized a block party called “Light The Night Pink.” The event will stretch the length of State Street in the borough and include music, drinks, sip n’ shops, special deals, an art expo, raffles and more. The event runs 6:30 to 9 p.m.

Retailers who have led the charge to bring Pine2Pink to Newtown are Gina-Maria Santoro, owner, Giovanni’s Fine Fashions; Kathleen McCafferty, owner, The Pro Shop of Newtown; and Stephanie Eubanks, owner of Sugarbomb Bakery. Brittany Brown, aka Britt-Around-Town, a local social influencer and Pine2Pink supporter running partnerships, created viral social posts featuring Pine2Pink that caught the attention of these local Newtown small business entrepreneurs.
The 2021 season of Pine2Pink is presented by Allied Mortgage Group. The monthlong program is designed to raise money for local cancer patients while bolstering local businesses.