In a press conference held Monday, Jan. 23, at the Pennsylvania Academy of Fine Arts (PAFA), The Pennsylvania Horticultural Society (PHS) unveiled five new design concepts that will be a part of the 2023 Philadelphia Flower Show’s major exhibitions, showcasing large-scale gardens over 900 square feet.
This was the first time the Flower Show has released information and visuals on its exhibitors for the 2023 show, “The Garden Electric,” in addition to a video detailing the beloved PHS Entrance Garden, the majestic central feature that dazzles guests upon entrance to the Flower Show.
The Entrance Garden design this year will create a sense of mystery and intrigue with its rounded, transparent, mesh scrim that offers a fragrant hint of the opulent and lush floral world awaiting within.
For the first time in show history, several designers have been invited to create gardens that range from 2,200 to 2,900 square feet, the largest gardens ever seen at the event. This creative direction continues the immersive experience of the previous two outdoor Flower Shows, enveloping guests in a 360-degree floral world that can be experienced from multiple viewpoints.
This year’s artists hail from around the globe featuring notable up-and-coming designers as well as established veterans known for shaping the industry.
PHS also unveiled artist details for the Flower Show’s musical festival component, curated by Philadelphia-based musical group, SNACKTIME. Guests can look forward to lively musical performances throughout the Flower Show’s run.
In its return indoors, and for the first time, the Flower Show will adopt the concept of a winding promenade. This guided path is a departure from how all previous shows have been laid out, creating a lush, self-guided experience for guests to view and engage with stunning gardens and flowers up close.
“This year, we’re working hard to create a cohesive and fully immersive experience for our Flower Show attendees. Design choices are intentionally being made to mimic the feel of being outdoors in nature by creating larger displays that surround guests, and our lineup of exhibitors is incredible,” said PHS Creative Director Seth Pearsoll. “Every exhibitor is creating a unique, spectacular interpretation of the ‘Garden Electric’ theme, filled with bold color and interesting design elements that will really captivate our guests while the promenade-style path ensures that all visitors can closely enjoy these stunning works of art.”
Information on the full list of exhibitors, musical talent, marketplace, and more for the 2023 Philadelphia Flower Show are available at: phsonline.org/the-flower-show. Tickets are available for purchase at tickets.phsonline.org.
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