Shoot Your Shot: How to make your product photos swoon worthy

Imagine you’re online and you randomly stumble across a product that makes your insides ache with desire. You feel like you have to hold it in your hands so badly, that you might just die if you can’t have it right now.
You didn’t even know you needed it before you looked at that website.
You might not have even known that it existed before you found that website.
But now, you have to have it.
What if I told you that all you need is a Lightroom preset to make your customers swoon over your products?
Everyone’s talking about Lightroom presets. You know you need them, but you’re not quite sure what they are and why you should even bother.
Presets are simply the unique grouping of settings you apply to a picture in a program like your native pictures app or Adobe Lightroom.
Think of a preset as a visual choreography of the playful dance between light, color, and form, uniquely illustrating your brand story.
Adobe Lightroom allows you to save groupings as presets.
Why does that matter?

Manually applying settings to one picture is all well and good, but can be a real time suck when you have five or 10 or 20 shots to edit.
Welcome the power of the preset - create presets of each of your groupings and apply the same settings to all of the pictures in any one of your collections in just a few clicks.
Just like that, presets:
1. Save valuable time
2. Make your product stand out in the noisy online marketplace
3. Create a consistent look and feel across entire collections
Simply put, presets are lifeboats for your business (and your sanity) and you’ll wonder how you ever lived without them.
Plus *ahem*, great photos add the extra added benefit of increasing conversions in your shop by up to 23%.
Natalie Napoleon is a photography educator and career pivot coach for creatives.

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