Lehigh Valley companies create new soft drink

Two Lehigh Valley companies – the Jaindl Companies, owner of the A-Treat soda brand, and Just Born Quality Confections, makers of Mike and Ike candies – have collaborated to craft new soft drinks that include two fan-favorite Mike and Ike flavors – cherry and strawberry.
A-Treat began production of the new Mike and Ike sodas in June, and the new A-Treat – Mike and Ike sodas, in 20 ounce plastic bottles, became available on store shelves regionally in time for the 4th of July holiday.
“The professional and family relationship between Just Born and Jaindl goes back decades, well back to my grade school days,” said David Jaindl, the Jaindl Companies’ third generation president.

“We thought an alliance between the two classic brands like A-Treat and Mike and Ike is something that makes a lot of sense when you consider not only their local history, but the nostalgia associated with each,” he added.
“At Just Born, we love to find new ways to transform our iconic candies into innovative product offerings that our fans can enjoy, which is why we’re thrilled to be joining forces with A-Treat to create two all-new Mike and Ike-inspired soda varieties,” said Mike and Ike Brand Manager Leslie McLauchlan.

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