Get our newsletters

Newtown production company’s “Super Bowl Greatest Commercials” to air on CBS


“Super Bowl Greatest Commercials XXIII: The Ultimate Countdown,” an interactive special where viewers will vote live to crown the ultimate Super Bowl commercial, will be broadcast at 8 p.m. Friday, Feb. 9 on the CBS Television Network, and streaming on Paramount+.

Hosted by Boomer Esiason, analyst for CBS Sports’ “The NFL Today,” and actress Daniela Ruah, the special airs from Allegiant Stadium in Las Vegas, site of Super Bowl LVIII.

The special, now in its 23rd year, heads to Las Vegas, the host city of Super Bowl LVIII, to crown the ultimate Super Bowl commercial champion. Throughout its long history, 12 different Super Bowl commercials have ranked either first or second in viewer voting.

Esiason and Ruah will rank these finalists in an Ultimate Countdown before revealing their top two favorites. Then, it’s up to the viewers to decide the winner via a live online vote at the end of the show.*

“It’s still amazes me that an idea hatched at a traditional Super Bowl watch party in 2000, has evolved into an annual prime time CBS show that’s lasted 23 years. The classic Super Bowl commercials never get old, and the audience crosses all age groups,” said show creator and executive producer Robert Horowitz of Newtown-based JUMA Entertainment.

The special will feature iconic commercials including Coke’s Mean Joe, Budweiser’s Lamb Streaker and the E*Trade Baby. Kevin Frazier, co-host of “Entertainment Tonight,” returns as longtime contributor with exclusive behind-the-scenes looks and sneak peeks of 2024 super spots including the return of the Budweiser Clydesdales.

“Super Bowl Greatest Commercials XXIII: The Ultimate Countdown” is produced by Film 45 and JUMA Entertainment. Robert Horowitz is executive producer for JUMA Entertainment, and Ben Bitonti and Tony Lanni are executive producers for Film 45. Robert Dalrymple, Eric Smith and Dino Shorte are the producers.

*To vote, viewers can scan a QR code that will appear on their screen. Voting will be open for viewers in East Coast/Central time zones.

*Paramount+ with Showtime subscribers will have access to stream live via the live feed of their local CBS affiliate on the service, as well as on demand. Paramount+ Essential subscribers will not have the option to stream live, but will have access to on-demand the day after the special airs.

Join our readers whose generous donations are making it possible for you to read our news coverage. Help keep local journalism alive and our community strong. Donate today.