Shoppers at the new Target at the Doylestown Shopping Center should have no trouble identifying where to park when picking up their orders after the store opens later this year.
The borough’s zoning hearing board recently approved the retail giant’s request for four signs directing customers to designated parking spaces for its pickup service.
The signage needed a variance from the board, as the town’s ordinance limits such directional signs to four square feet. Target’s signs will be much larger, measuring between 18 square feet and 36 square feet.
Having customers pick up their orders, thus cutting down on the need for parking spaces, is a fairly new concept for Target, the store’s representatives said. The signs, which will face Veterans Lane, will make that effort more efficient and safe, the store said.
Target will have one of its well-known red bullseye signs in the shopping center’s directory sign on North Main Street and another on the front of its approximately 73,000-square-foot store.
While the popular shopping complex recently lost its Rite-Aid store, it has nearly two dozen other businesses, including its anchor Acme grocery store, Planet Fitness, a pet supply store, Bacco Italian Bistro and Staples. Target is replacing the former Bon-Ton department store, a Hallmark store and Essentials Salon & Spa.
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