American Heritage Credit Union wins eight awards for marketing efforts

American Heritage Credit Union (“American Heritage”) was recently honored nationally by the CUNA Marketing & Business Development Council with multiple awards for excellence in member communications.
The CUNA Marketing & Business Development Council, a national network comprised of over 1,200 credit union marketing and business development professionals, presents Diamond Awards annually to credit unions across more than 30 categories ranging from advertising to community events and beyond.
This year, American Heritage won Diamond Awards for the following categories: Multifaceted, Complete Campaign, Segmented Marketing, Content Marketing, Video (Non-Commercial Series), Business Development Efforts, One-Time Event and Ongoing Event.
The Multifaceted and Complete Campaign categories honored American Heritage’s 2021 campaign theme “My Way.”
The Segmented Marketing category awarded the marketing and onboarding of Viriva Community Credit Union members through the 2021 merger.

The Content Marketing and Video (Non-Commercial Series) categories were awarded for American Heritage’s financial wellness Learning Center and Scam Video Series.
The Business Development Efforts category honored geofencing and marketing efforts related to Workplace Partnership communication.
Finally, the One-Time Event and Ongoing Event categories were awarded for the Kids-N-Hope Foundation’s 25 Miles in My Shoes event and the Month-Long Grand Illumination event respectively.
“As a member-owned credit union, we always strive to provide our members with the latest best-in-class, innovative methods of personalized communications,” said Bruce K. Foulke, president and CEO of American Heritage. “We are honored to be recognized by our peers in the Credit Union Movement as we share the American Heritage story with the greater community and the members we serve.”

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