Urban Outfitters, Inc. (URBN) and Delaware Valley University announced a unique partnership that will transform the previous Market at DelVal building off Lower State Road to Terrain at Delaware Valley University.
The brand’s newest location will offer the university and Doylestown community Terrain’s signature retail store, nursery, garden cafe, and private event space.
Delaware Valley University and Terrain’s unique partnership will build upon the school’s agricultural foundation and the brand’s seasonal, experiential approach to retail. Produce, plants, and farm goods from DelVal will be sold at Terrain’s retail store and incorporated into its restaurant and catering menus.
The partnership includes experiential learning opportunities for DelVal students through the university’s award-winning Experience360 program. Students can pursue paid internships and additional employment opportunities at Terrain at Delaware Valley University and other URBN locations. These internships may include retail, food service, events and other activities.
“The partnership with URBN for Terrain at Delaware Valley University furthers our mission of preparing students for success after graduation,” said Dr. Benjamin Rusiloski, university president. “We are thrilled that our students will have the opportunity to gain real-world experience with a highly regarded company, and we know that the community is very excited at the prospect of Terrain’s restaurant, retail and event activities.”
Terrain at DelVal is designed to complement the pastoral surroundings of Delaware Valley University’s campus and celebrate the neighboring agricultural community. Terrain will add to the existing farm market building, with features including a new greenhouse, restaurant with outdoor seating, indoor event space with adjacent porch, and outdoor nursery.
As always, Terrain is committed to celebrating the local landscape by including materials like Pennsylvania field stone and reclaimed barnwood in its new buildings. Visitors can also look forward to lush, seasonally changing landscapes on the Terrain grounds.
This immersive, garden-first vision reflects both Terrain’s nature-inspired brand ethos as well as the university’s agricultural heritage.
“We are very excited about our newest Terrain project and our new partnership with Delaware Valley University. Additionally, we are looking forward to serving the Doylestown and surrounding communities with a new retail, dining and events experience for many years to come,” said Frank Conforti, URBN co-president and COO.
Construction begins this summer with Terrain at DelVal scheduled to open to the public in summer 2023.
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