A large variety of organic and non-GMO foods and supplements fill Soulberry Market, the store that took over the space formerly occupied by Poppy’s Greengrocer in Solebury Township, just outside New Hope.
Husband and wife Amir and Brittany Yassin took over the site last year, expanding the space to double its previous size. Using Amir Yassin’s expertise gained from years working for his family’s market in New Jersey, they created a produce selection that is 100 percent organic, a feat that few stores can claim.
Opening the store has been a labor of love for the couple, who believe wholeheartedly in the products they sell. “We live this lifestyle,” said Brittany Yassin, whether it’s eating only organic foods or utilizing the health supplements they sell.
In addition to produce, meat, fish, poultry and dairy departments, the Yassins offer products for alternative diets including keto, paleo and vegan.
Many customers come for the prepared foods case, which offers a variety of foods. The popular “bowl” station caters to individuals who can choose their ingredients, then top the bowl with a variety of dressings including herb goddess, Mediterranean and sesame Caesar. Top sellers from the prepared foods station include the falafel wrap, Portobello fries and sweet chili torta.
The store recently added a juice station for those in search of a pick-me-up.
While in some stores organic foods are priced much higher than their supermarket counterparts, the Yassins said they go out of their way to buy products that are affordable.
“We want to appeal to everybody,” said Amir Yassin.
Toward that end, they designed the store to provide one-stop shopping. With 90,000 square feet, the store offers just about everything a shopper might hope for, filled with the healthiest and environmentally safe products they could find.
While all produce at Soulberry is organic, the Yassins plan to offer local produce in season, clearly marked as non-organic. They offer products from around the world, but buy as many local and regional foods and supplements as they can find. This time of year that includes, milk, cheeses, eggs and honey.
The Yassins share this favorite recipe:
Blue Majik Chia Seed Pudding
½ cup chia seeds
1 ½ cups coconut milk
1 packet E3 Live Blue Majik Powder (Blue Majik is a type of blue spirulina, which is a mineral- and vitamin-rich farm-raised algae.)
1 teaspoon vanilla extract
1 teaspoon agave
1 tablespoon coconut flakes
¼ cup fresh fruit
In a bowl, combine the chia seeds, coconut milk, Blue Majik, vanilla extract and agave. Mix all ingredients and let sit for 15 minutes. The chia seeds will absorb the liquid and expand into a thick pudding-like consistency. Top with coconut flakes and your favorite fresh fruit. (All ingredients listed can be found at Soulberry Market.)
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