ShopRite has kicked off a campaign to thank the important health-care
workers, first responders and supermarket associates everywhere who are
serving area communities through the COVID-19 crisis. The campaign,
called Essential Thanks, gives everyone an opportunity to show their
gratitude by posting a thank you note to COVID-19 frontline workers.
For each message of thanks people post through ShopRite’s newly created
website, ShopRite will donate one dollar to
regional food banks for COVID-19 relief efforts.
Thank you notes can be uploaded directly to www.EssentialThanks.com
by tagging #EssentialThanks on Instagram and Twitter. ShopRite is asking
people to thank truck drivers, grocery store associates, warehouse
workers, health-care providers, first responders and other essential
workers on the front lines during this national emergency.
All thank you messages should be posted by June 30. Wakefern Food
Corp., the retailer-owned cooperative that includes supermarket banner
brands ShopRite, Price Rite Marketplace, The Fresh Grocer and Dearborn
Market, will donate $1 for each message delivered during that time
frame, up to a maximum donation of $500,000. The money will go to food
banks in Wakefern’s trading area.
Earlier this month, Wakefern, through its ShopRite Partners In Caring
Fund, donated $1 million to regional food banks to help meet the
dramatic increase in demand for food and essentials during the COVID-19
More details about the #EssentialThanks campaign are available through
ShopRite Facebook pages, TV commercials and by visiting the specially
created website, www.EssentialThanks.com.
“The COVID-19 pandemic has put the spotlight on what it takes to keep
our communities safe and healthy every day and in times of crisis,” said
Joe Colalillo, chairman and CEO of Wakefern Food Corp. “We ask you to
join us in thanking our store teams, warehouse workers, truck drivers,
healthcare and all frontline workers for the incredible job they are
doing each day by going to work to support and serve their communities.”
Join us in thanking all essential heroes at www.EssentialThanks.com