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Pine2Pink raises $90,000 to support breast cancer patients


The Pine2Pink Foundation, an experience based nonprofit, announced that after a successful 2019 campaign, the 2-year-old nonprofit will donate $90,000 to support local breast cancer patients in treatment and recovery.

Funds will remain local and be allocated through a partnership between Pine2Pink and Doylestown Health’s Cancer Institute and its Breast Cancer Program.

New this year, is a program to provide every newly diagnosed patient with a Comfort Package, which will feature a tote bag filled with a warm wrap, planner/organizer and calendar, eye-pillow, socks and a resource/information booklet.

Pine2Pink will also provide 12 new state-of-the-art treatment chairs for the Infusion Department of Doylestown Health’s Cancer Institute. The foundation is currently in the research phase of launching a meal delivery program featuring healthy meals delivered directly to patients’ homes.

Additionally, funds will be allocated to replenish four existing programs started last year by Pine2Pink in association with the Cancer Institute of Doylestown Health. The Cold Capping program (helping limit hair loss during treatment); an Out-of-Pocket patient expenses program; the treatment transportation program and two Wellness Days provided by Unite for Her, which will provide patients with free integrated services like massage, reiki, acupuncture, yoga and counseling.

“Our success lies in our ability to inspire the community to be creative and come up with ways to give back, on a local level, that is unique to them. Our mantra of being an experience based nonprofit means we can engage people in a visceral way that is different, yet tangible and easily embraced.

“Through our success, we are able to achieve our ultimate goal, which is to help as many of our local breast cancer patients in need as possible,” said Pine2Pink Foundation founder and Executive Director Keith Fenimore.

The month-long program was run in Doylestown, New Hope, Carversville and Peddler’s Village. The experience began by changing Pine Street into Pink Street in each location. A majority of the exterior lighting on municipal buildings, shops, businesses and homes changed from white to pink. The foundation leveraged technology through the Pine2Pink free app, launching a virtual immersive pink ribbon scavenger hunt throughout each location. Fifty prizes were awarded to those who participated in the scavenger hunt, including a grand prize of two round-trip plane tickets to anywhere in the U.S. Over 150 local retailers, businesses and merchants participated across all locations.

Multiple events throughout the month of October also raised thousands of dollars toward fundraising efforts. The Pine2Pink YogaThon, produced by Sun Dog Yoga, raised nearly $5,000; a cocktail party at Fox & Holly netted $10,000 and a Couture for a Cure Fashion Show raised $15,000.

The Thompson Organization changed over 250 lights across five of its dealerships, offered the nonprofit $20 from every alignment during the month of October and held a “Shine & Sign” event raising nearly $12,000 for Pine2Pink.

Pine2Pink prides itself on creating an “experience” that re-imagines the way people can engage in fundraising and makes donating fun. The three tenets of Pine2Pink are to keep all funds local, give 100% of the funds raised by individual donors to those in need and be transparent about how the money is spent. The goal of the foundation’s month-long program is to generate awareness that converts to donations from local businesses (sponsors), partners and local citizens alike.

Pine2Pink thanks its 2019 Sponsors (denoted by $1,000, or more): J.R. Maxwell Builders, The Thompson Organization, The Minford Foundation, Robbin’s Companies, Provident Bank, Covenant Bank, Bucks County House of Jerky, Giant Food Stores, Allied Mortgage Group Jamison, Chambers19/The Other Side, Alan Reed & Co., Louise Williamson of Keller Williams, Fox & Holly, Evolution Candy, Prestige Institute of Plastic Surgery, Rissi’s Auto, Class-Harlan Real Estate, Penn Community Bank of Doylestown, UPS Doylestown, Betty Borden’s House of Whacks, Dominique Daniela, Shober & Rock, The Lucky Cupcake Company, Doylestown Float Studio, Waxing the City, Brian Chapman Hair Salon, Cluster’s Handcrafted Popcorn, Hardwick Benfer, Beauty Marx, Poolside Services, Sticky Situations/Extra Virgin, Stone Hill Contracting, Lotus8 and McCaffrey’s Food Markets.

Pine2Pink was happy to benefit from unique events produced by Community leaders; the “Pink Power Walk” hosted by DelVal University, “Trunk or Treat and Deadlift” hosted by Training for Warriors (TFW), a company lunchtime walk hosted by Langan Engineering and a family day at Carversville Kitchen.

Pine2Pink was developed by Fenimore as a way to memorialize his grandmother, Josephine Mazza, who he never met because of breast cancer, and honor his mother, Marianne Fenimore, who is a local breast cancer survivor.

Visit the Pine2Pink website, which accepts donations through paypal, and provides insights into the organization, ways to get involved and all community events ( Donations can also be made via check and sent to P.O. Box 307, Doylestown, PA 18901.