The Pine2Pink Foundation, an experience-based, community-driven nonprofit dedicated to local breast cancer patients, is slated to kick-off the 2021 fundraising season Sept. 29, during a live event from Fonthill Castle in Doylestown.
The foundation is adding the Corinne Sikora Wellness and Support Center as a beneficiary, alongside Fox Chase Cancer Center Buckingham, Grand View Health and Doylestown Health. The 2021 season of Pine2Pink is presented by Allied Mortgage Group.
The monthlong program is designed to raise money for local cancer patients while bolstering local businesses. The foundation is recognized for its innovative monthlong program that changes hundreds of lights pink in each town, conducts a monthlong augmented reality driven local retail scavenger hunt, curates local retail based special “Pink” offers, changes Pine Street to Pink Street, and hosts a variety of events.
New in 2021, is Pine2Pink’s takeover of the Doylestown Town Farmers Market and a full immersion into the Mercantile, a local department store hosting hundreds of local makers from Bucks County.
Pine2Pink can be experienced in New Hope, Carversville, Peddler’s Village, Doylestown and Perkasie. With the Thompson Dealerships, coined Thompsonville, changing 350 lights across their sprawling lot.
“Our nonprofit is seeing community involvement like never before. A nonprofit’s measure of success is usually relegated to funds raised. I believe how those funds are raised is also a measure of success,” said Pine2Pink founder and Executive Director Keith Fenimore.
“This year we have seen a big spike in community participation. Not only by the number of sponsors and partners who have come to us, but by the community members who are taking matters into their own hands and hosting fundraisers and organizing events for us. We designed Pine2Pink to be community-driven. Watching that vision become a reality is tremendously rewarding,” he said.