The Pine2Pink Foundation, an experience-based, community-driven nonprofit dedicated to local breast cancer patients, is slated to kick off the 2020 fundraising season at approximately 7:15 p.m. Oct. 1, during a live event from Perkasie, the newest town to align with the dynamic foundation.
In addition, the foundation is adding Fox Chase Cancer Center in Buckingham and Grand View Hospital in Perkasie as beneficiaries of the 2020 fundraising initiatives, along with existing partner Doylestown Cancer Institute.
The monthlong program will have Pine2Pink, supported by local municipalities, retailers and businesses, take over and transform the towns of Doylestown, New Hope, Carversville and Perkasie, as well as the shopping and dining destination Peddler’s Village, in an effort to raise money for local breast cancer patients.
“As Pine2Pink grows and continues to inspire and empower communities to engage in unique ways and donate, we hold true to our founding tenets to keep all funds local, to give 100% to breast cancer patients and to be transparent about all financial giving,” said Pine2Pink Founder Keith Fenimore.
Dr. Shelly Hayes, director of the Fox Chase Cancer Center in Buckingham, said, “Pine2Pink is an awesome grass roots organization looking to improve the lives of breast cancer patients locally. I am thrilled to partner with them in helping to identify the needs of my patients. I feel extremely fortunate to have the opportunity to work with Pine2Pink and I am look forward to our ongoing relationship.”
The town of Perkasie was introduced as an expansion option for Pine2Pink thanks to Brittany Brown, a Pine2Pink Pioneer volunteer who has grown more active in the organization.
“PTIA (Perkasie Town Improvement Association) is grateful for the opportunity to help engage Perkasie businesses through this wonderful program,” said Karen Chellew, PITA’s president. “We look forward to being part of the many activities that will help raise funds for local breast cancer patients.”
Pine2Pink is recognized for its creation of “experiences” that reimagine the ways people in the community can engage and donate. In each location, the experience begins by changing Pine St. into Pink St. Additionally, each town’s streetlamps and other exterior lighting are refitted with pink bulbs, resulting in a pink cast in each location throughout the month of October.
Leveraging technology, the Pine2Pink free app launches a virtual immersive pink ribbon scavenger hunt; this year more than 100 virtual ribbons will be hidden throughout Doylestown, New Hope, Carversville, Perkasie and Peddler’s Village. Participants can win more than 50 prizes, including the grand prize of two round-trip airplane tickets anywhere in the Continental U.S. The app will be available for download Oct. 1 through the App Store and Google Play.
As a part of “Eat, Drink and Buy Pink,”specialty items are being created by community sponsors and partners, and every purchase will benefit Pine2Pink. For example, Tea Can Company has four Pine2Pink teas, Moss Mill Brewing will release a Pine2Pink beer, the Thompson Organization will offer a percentage of every four-wheel tire alignment performed during October, all Peddler’s Village-owned restaurants will offer a special Pine2Pink margarita, Perkasie Florist will sell Pine2Pink bouquets – and the list continues. For the complete list, visit Pine2pink.org.
Pine2Pink events include:
• Saturday, Oct. 3 and Sunday, Oct. 4 – “Pine2Pink Virtual Yoga and Fitness Fest” in association with Sun Dog Yoga and Barre3 Doylestown will feature 10 classes over two days. Classes will be offered by Sun Dog Yoga, Training For Warriors Doylestown, Bria Method, Dragonfly Yoga, Barre3 Doylestown, Shine Yoga Center, Remix Fitness, Sally Miller Yoga and BollyX. Classes are a minimum donation of $15. For a full list of classes and to pre-register visit Pine2Pink.org.
• Saturday, Oct. 10 at 4 p.m. – “Pine2Pink Conga Line Car Parade.” Decorate your car and follow the last car in the line as participants drive from New Hope, to Carversville, to Peddler’s Village, as well as Doylestown and Perkasie, and finish at Thompson Toyota. This event is free and details, as well as the route, are at pine2pink.org.
Over the last two years Pine2Pink has raised $111,500, benefiting hundreds of local breast cancer patients.
Pine2Pink was founded by Fenimore, as a way to memorialize his grandmother, Josephine Mazza, who died of breast cancer before he was born, and to honor his mother, Marianne Fenimore, a local breast cancer survivor.
Visit the Pine2Pink website, which accepts donations through PayPal, and provides insights into the general happenings of the organization, ways to get involved and all community events (pine2pink.org). Donations can also be made via check and sent to P.O. Box 307, Doylestown, PA 18901.
You can also visit Pine2Pink on Facebook and Instagram: @Pine2Pink.