The Pine2Pink Foundation recently presented proceeds from its month long campaign to Doylestown Health’s Cancer Institute to support local breast cancer patients in treatment and recovery.
Pine2Pink organizer Keith Fenimore presented a check for $21,500, which will help patients pay for costs and supportive services associated with their care as they battle breast cancer.
“The community really came together to support our patients and show them they are not alone as they face this diagnosis,” said Jim Brexler, president and CEO of Doylestown Health. “We are grateful to The Pine2Pink Foundation for its support in helping us provide the best care possible to our patients, and to the local residents and businesses for helping us meet our mission of promoting the health and well-being of our community.”
The Pine2Pink Foundation garnered financial support from sponsors, partners and community members by changing Pine Street into Pink Street and by changing the exterior lighting throughout Doylestown Borough and Township to pink during October. The Foundation built a free Pine2Pink app for a virtual immersive pink ribbon scavenger hunt throughout Doylestown in association with over 150 local retailers, businesses and merchants, with over 100 prizes.
Keith Fenimore, co-founder and executive director of Pine2Pink states, “Our goal was to unearth a new way to engage, inspire and motivate a community to help one another through innovation. By creating a month long experience that was visceral, participatory and immersive, we were able to achieve our goal and raise funds that will help better the lives of our local breast cancer patients.”
Doylestown Health breast surgeon Dr. Donna Angotti was instrumental in working with Pine2Pink and helping to craft the focus of the nonprofit organization’s mission. As director of Doylestown Health’s Breast Center, Angotti works with community partners, such as The Minford Foundation which was also a financial sponsor of Pine2Pink, to help identify patient needs.
Angotti has championed initiatives like the use of complimentary therapies to support breast cancer patients and survivors.
“We accomplish the most when we feel connected and part of the same team,” Angotti said. “This innovative initiative connected so many community members in a fun, immersive way. The generous proceeds will benefit our breast cancer patients in so many ways and make them feel loved and supported.”