The Pine2Pink Foundation – a local nonprofit dedicated to helping local breast cancer patients in treatment and recovery – launches at 1 p.m. Sept. 29, at The Mercer Museum.
The public event kicks-off the month-long program that will run throughout October in Doylestown, New Hope and Peddler’s Village. It will be attended by local breast cancer patients, survivors, the media, the community and dignitaries. It will be attended by local breast cancer patients, survivors, the media, the community and dignitaries.
Pine2Pink creates an “experience” that reimagines the way people engage in fundraising and donating. The experience begins by changing Pine Street into Pink Street. In the case of New Hope, a commemorative sign will be placed beneath the street sign on Mechanic Street. Similarly, Peddler’s Village will name a walking path off its main green Pink Street.
With hundreds of retailers committed, as well as the boroughs and townships, a majority of the exterior lighting throughout both towns and Peddler’s Village will change from white to pink for the entire month.
The Pine2Pink free app will launch a virtual immersive pink ribbon scavenger hunt throughout Doylestown, New Hope and Peddler’s Village. Close to 200 local retailers, businesses, merchants and municipalities will participate and there are over 60 prizes to win.
The Thompson Organization, a new sponsor this year, will turn its entire campus of dealerships pink, Peddler’s Village will turn the entire village pink and the Doylestown Shopping Center will go pink. Hundreds of retailers and larger buildings like the Bucks County Court house, Michener Museum and Mercer Museum will glow pink.
“We’ve got amazing momentum coming into year two,” said Pine2Pink Founder Keith Fenimore. “... Our community really embraced Pine2Pink, and their participation, creativity and enthusiasm is at the heart of what drives the foundation’s success.”
Pine2Pink has also partnered with local organizations who are hosting Pine2Pink events: “Pine2Pink YogaThon” with Sun Dog Yoga, 10 a.m. to 4 p.m. on the lawn at the Mercer Museum Sept. 22; “Pine2Pink Trivia Night” at Triumph Brewing Co., New Hope, 8 p.m. Sept. 26; “Ladies Night Out” with Peddler’s Village, 6 to 9 p.m. Oct. 3; “Denim Cocktail Gala” with Fox & Holly, 6 to 10 p.m. Oct. 4; “Couture for a Cure” with Dominique Daniela, at Hotel Du Village, 7 to 10 p.m. Oct. 17; and “Pine2Pink Power Walk” with Delaware Valley University, from Del Val to Pink St., Doylestown, Oct. 25.
Last year’s efforts raised $21,500, which helped over 70 local breast cancer patients. The foundation, in association with the Cancer Institute of Doylestown Health, launched four programs for local patients.