Perkasie-based Penn Community Bank has been selected by Business Intelligence Group as a recipient of the organization’s Public Relations and Marketing Excellence – External Campaign of the Year Award.
The bank’s Marketing Department was recognized by the panel of business executives for its “Start Here. Grow Here. Stay Here.” campaign and its Day of Service community outreach effort.
“In 2022, Penn Community Bank showed all of us how creativity and business acumen can serve clients’ needs,” said Maria Jimenez, chief nominations officer of the Business Intelligence Group. “In this post-pandemic age, teams need to remain agile and open to all paths to effectively communicate. Congratulations to the entire marketing team.”
“Building on the foundation of Penn Community Bank’s core brand and values, the ‘Start Here. Grow Here. Stay Here.’ campaign speaks to both the bank’s traditional personal banking customers, as well as its burgeoning commercial and small business clientele,” said Bernard Tynes, Penn Community Bank Chief Marketing & Impact Officer. “The disruption of the past few years has reinforced the importance of community and partnership in a very real and meaningful way...”
Also recognized was Penn Community Bank’s unique extension of the campaign into community action in the form of its first-ever Day of Service. The organization-wide event partnered 300-plus bank team members with over a dozen nonprofit partners to donate over 1,000 employee hours of volunteer service as well as $100,000 in charitable contributions from the Penn Community Bank Foundation.