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Norman’s Hallmark kicks off childhood cancer awareness fundraiser


In conjunction with National Childhood Cancer Awareness Month, Newtown-headquartered Norman’s Hallmark has launched its second annual “Squish-a-Wish” fundraiser.

The card and specialty gift retailer – which has eight Bucks County store locations – will donate a portion of proceeds from every Squishmallows stuffed toy purchased in its stores and online now through Sept. 30 to the CHOP Children’s Fund at Children’s Hospital of Philadelphia.

The fundraiser provides Norman’s customers and store associates an opportunity to make a difference in the lives of children and young adults that have been affected by cancer, according to Howard Henschel, Norman’s president and chief executive officer.

“It’s part of our DNA to support the communities in which we do business,” said Henschel. “The work taking place at CHOP is truly inspirational. It’s our honor to once again raise funds and awareness to help the hospital’s vital mission during Childhood Cancer Awareness Month.”

Employee-owned Norman’s offers a complete line of Hallmark products and maintains thriving supplier partnerships with household-name brands including Squishmallows among many others.

Norman’s Hallmark currently operates 73 locations. With roots dating back over 80 years, Norman’s Hallmark has grown from a single retail store in Trenton, N.J.

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