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New website highlights Hunterdon’s unique bicycling assets

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From winding country roads, quaint towns, villages, and historic sites, to scenic vistas and natural resources, Hunterdon County offers riding for bicyclists of all ages and abilities.

The local goHunterdon nonprofit dedicated to sustainable transportation, mobility and safety has launched a new website, bikehunterdon.org, to highlight Hunterdon County’s bicycling assets.

The site features bicycle routes throughout Hunterdon County including road, trail, gravel and mountain biking opportunities. Each route profile features photos, detailed description of the ride, and links to local restaurants, coffee shops, pubs, breweries, wineries, and lodging available nearby.

Information on local bicycling clubs, touring companies, bike shops, events, and bicycling laws are included on the site as well.

“The Bike Hunterdon initiative was created to highlight Hunterdon County’s unique bicycling culture and promote bicycling in support of the local economy,” said Tara Shepherd, goHunterdon executive director. “Many Hunterdon communities already benefit from visiting cyclists. Our goal is to offer an informative and engaging resource for cyclists to consider Hunterdon County for their next bicycling trip, added Shepherd.

“We’ll be providing promotional materials to local bed and breakfast inns, hotels, restaurants, breweries, wineries and other ‘destination’ businesses for inclusion in their marketing,” Shepherd said.

A study by the Outdoor Industry Association found that bicycling participants spend $83 billion on “trip-related” sales and generate $97 billion in retail spending nationally.

“goHunterdon’s ‘Bike Hunterdon’ initiative complements the efforts of the Hunterdon County Office of Economic Development, including the recently launched Hunterdon 579 Trail and Hunterdon Main Streets websites, said Marc Saluk, economic development director. “We look forward to ongoing collaboration with goHunterdon to promote Hunterdon as a bicycling destination.”

The launch of the website has been timed to take advantage of the fall cycling season. “Fall is a particularly beautiful time of year to enjoy Hunterdon’s scenic landscapes, quaint towns and abundant farms and farm stands,” Shepherd said. “We’re heading into a wonderful time of year (to) explore all that Hunterdon County offers and that can be enjoyed while riding a bike.”


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