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“Lifeblood” of farm markets: Workshop to focus on local partnerships

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Local partnerships are the lifeblood of many farm market operations, according to organizers of the upcoming Penn State Extension workshop titled “Retail Farm Market Peer Exchange: Local Partnerships,” which will occur from 6 p.m. to 7:15 p.m. Wednesday, April 20, at Red Dog Market, 1503 Ridge Road, Pottstown.

The workshop is designed for growers with on- or off-farm markets; farm market business owners and managers; retail food and beverage business operators; nursery business operators; and agritourism business operators.

Participants will tour Red Dog Market and chat with owners Emma and Aaron de Long about their market’s evolution and how local partnerships play a role in their growth and success. The event will cover: How local partnerships can grow product diversity; How to build and maintain vendor relationships; How to incorporate local partnerships into marketing.

Space is limited, so preregistration is recommended. Participants may register through April 18 for a fee of $20. Organizers ask that participants bring a mask, as the venue required masking at the time of this workshop announcement. More information is available on the Penn State Extension website at https://extension.psu.edu/farm-market-peer.


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