Lehigh Valley Public Media, home of PBS39, has formed a new partnership with Lehigh University. Through this collaboration, Lehigh Valley Public Media will broadcast radio content on the HD-1 channel, while student-driven content will continue on Lehigh’s HD-2 radio channel.
The official launch is scheduled for Nov. 1, with a pre-launch testing phase planned for October.
“Lehigh Valley Public Media is proud to partner with a station and university that has such deep ties to our community,” Tim Fallon, chief executive officer of Lehigh Valley Public Media said. “We are excited to bring our experience and talent, along with our dynamic communication platforms, to existing listeners, while also reaching out to a brand new audience.”
As part of this partnership, WLVR will convert to a multi-channel HD transmitter which enables information to be broadcast simultaneously over digital and analog signals. Found at 91.3 FM, the station will be programmed with locally produced news and information, and content from NPR, American Public Media (APM) and Public Radio Exchange (PRX).
“WLVR, The Brown and White and Lehigh’s Department of Journalism and Communication have enjoyed a successful collaboration off and on for decades, going back to the days when all of us shared space in the basement of the University Center,” Dr. Jack Lule, chair of Lehigh’s Department of Journalism and Communication said. “The enhanced collaboration with Lehigh Valley Public Media will enable internships, training programs, site visits, guest speakers and more, offering huge educational benefits to students from across the university.”
Christine Dempsey, will lead Lehigh Valley Public Media’s initiative as senior vice president of Radio. Dempsey, mostly recently from WABE-Atlanta, has more than three decades of experience in public broadcasting.