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High School Seatbelt Safety Challenge and Video PSA Challenge underway

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Get those seatbelts fastened, teens.

The challenge is on to see which high school in Bucks County will have the highest seatbelt usage this school year. TMA Bucks announced during National Teen Driver Safety Week it is once again challenging Bucks County high school students to always buckle up as the 17th annual Bucks County High School Seatbelt Safety Challenge presented by NJM Insurance & Teen Driver Safety Video PSA Challenge powered by Comcast officially begins.

Baseline surveys of student driver seatbelt use have been conducted at every public and private high school in Bucks County. Surveys were conducted safely and without the knowledge of the student body or administration in order to ensure the most accurate data sampling. Each school’s result is being forwarded to them with an invitation to participate in the challenge.

“Our Bucks County High School Seatbelt Safety Challenge continues to deliver strong results as for the first time ever we saw each school achieve 80% or above in seatbelt compliance for the baseline surveys,” explained TMA Bucks executive director Stephen Noll. “The total combined school average percentage was also over 90% for the sixth time in the last seven surveys conducted in the fall. The students continue to rise to the challenge but there is still work to be done and we think our high school student drivers can continue to get more students buckling up.”

The Bucks County High School Seatbelt Safety Challenge encourages participating high schools to raise their student driver seatbelt usage over the course of the year as various student groups at each school work to actively promote seatbelt use within the student body using posters, T-shirts, schoolwide announcements and other creative messages. In spring, an unannounced follow-up survey is conducted at each of the participating schools. The school with the highest overall percentage in seatbelt use and the school with the greatest percentage increase in seatbelt use are both awarded with perpetual trophy plaques and $500 cash grants for safety-related use by the school.

Back again this year as part of the initiative is the Teen Driver Safety Video PSA Challenge powered by Comcast. As part of the Seatbelt Challenge, all Bucks County high schools have the opportunity to produce and submit a 30-second video PSA on teen driver safety. It can deal with any aspect including seatbelts, texting, distracted driving, speeding, or impaired driving. The school selected as the winner will get a $500 cash grant and their video will play on Comcast networking.

Videos must be uploaded to YouTube with the link emailed to dave@bctma.com by April 3 to be eligible to win.

NJM Insurance is the presenting sponsor this year with supporting sponsorships coming from AAA Mid-Atlantic, Automotive Training Center, Bucks County Community College, Jefferson Bucks Hospital, McMahon (a Bowman company), Stark & Stark, and Visit Bucks County.

The TMA Bucks Community Traffic Safety Program has free programming available to all Bucks County high schools on any highway safety topic such as distracted driving, impaired driving, seatbelt safety, pedestrian safety, and bicycle safety. Reach out to Carly Wible at carly@bctma.com for more information or to schedule programming.


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