GIANT Food Stores introduced the company’s new partnership with the Berenstain Bears franchise, created by Solebury Township husband and wife authors Stan and Jan Berenstain, by celebrating the grand opening Dec. 18, of The Berenstain Bears Treehouse at its flagship store located at 3301 Trindle Road in Camp Hill.
Mike Berenstain, second-generation author and illustrator of “The Berenstain Bears” series, joined GIANT Food Stores President Nicholas Bertram at an unveiling ceremony. Berenstain hosted two readings for local children in celebration of the grand opening and signed autographs.
Children had the opportunity to make healthy bear-themed snacks, take photos with costumed Berenstain Bears characters, complete a treehouse activity and receive a free Berenstain Bears book.
“Simplifying the shopping experience for the busy families we serve, so they have time to focus on what matters most – each other – is a constant priority for our team,” said Bertram.
“Since being introduced in 2005, our Treehouse space has been a safe and fun place for kids to be kids, one that parents can feel good about their kids being in as they shop, and that’s something we’re very proud to be able to offer families.
“A renowned Pennsylvania brand, ‘The Berenstain Bear’s were a natural fit for us as we began to reimagine this space because for more than 50 years, they’ve helped create strong families and communities through their books.”
The beloved “Berenstain Bears” stories, first created in the 1960s by the late Stan and Jan Berenstain, who lived in Solebury Township, offer simple solutions to timeless challenges faced by everyday families. Through the new Berenstain Bears Treehouse, GIANT is bringing two local brands with shared values together to inspire the curiosity and creativity of children.
“The Berenstain Bears offer an engaging and relatable approach to helping kids and families navigate life in a positive way. GIANT and the Bears make perfect partners because of our common focus on supporting families and communities,” said Mike Berenstain.
Besides adding the familiar characters of Mama, Papa, Brother, Sister, and Honey Bear, the new Berenstain Bears Treehouse at GIANT encourages imaginative play in an environment that inspires healthy eating, physical fitness and good health practices. The space also includes a reading nook, an area for coloring, and free healthy fruit.
In 2020, GIANT plans to remodel the Treehouse childcare spaces at five additional stores into Berenstain Bears Treehouses, including the Linglestown Road store in Harrisburg, stores in Jennersville, Royersford, and Willow Grove, and the Eldersburg, Md., Martin’s location.
Added Bertram, “Having read these books as a kid myself and reading them to my own kids years later, the stories still resonate today, and I know kids and adults alike are going to love our new and improved treehouse, brought to life by the beloved Berenstain Bears.”