Easton Main Street Initiative is launching a new marketing campaign aimed at encouraging midweek dining as a way of supporting local restaurants as they work through months of staying open, but with reduced capacities.
The launch coincides with Easton Restaurant Week, taking place Jan. 24 to 30.
To kick off the campaign, Easton Main Street Initiative Manager Kim Kmetz said they’ll share a video on social channels that was produced by the nonprofit Greater Easton Development Partnership urging customers to think of “The New Weekend.”
The video features many chefs throughout Easton imploring customers to not only dine out or order out, but to think about doing it throughout the week instead of waiting until the weekend.
“Not only are we trying to remind people to support local restaurants at a difficult time, but we’re trying to shift their patterns by thinking about dining out or ordering takeout Monday-Thursday,” Kmetz said.
Midweek dining provides customers on nights that are typically slower for restaurants, and it spaces out customers on weekends when restaurants are limited by capacity and how many orders they can fulfill in that short amount of time.
Easton Main Street Initiative also has developed a number of graphics that will be used on social media. Those who order out midweek are encouraged to share their food photos and tag Easton Main Street Initiative on their social media and use #TheNewWeekend.
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