American Heritage Credit Union (“American Heritage”) was recently honored with six Diamond Awards, including one Category’s Best Award, which recognize outstanding marketing and business development achievements in the credit union industry.
The awards were presented by the CUNA Marketing & Business Development Council, a national network comprised of over 1,200 credit union marketing and business development professionals.
Awards are given in each of 35 categories ranging from advertising to community events and beyond.
American Heritage won Diamond Awards for the following categories: Email Marketing (Single or Series), Multifaceted, Ongoing Event, Content Marketing, and Complete Campaign categories, and a Direct Mail (Single or Series) Category’s Best Award.
The Email (Single or Series) category recognizes the success of American Heritage’s newly implemented product email marketing matrix system. The Multifaceted category was awarded for the company’s campaign during the holiday season, including both promotional and charitable content.
The Ongoing Event category was awarded for American Heritage’s Grand Illumination live stream and both digital and traditional promotion. The Content Marketing category includes the Credit Union’s blog, and financial education and online services eDigests.
The Complete Campaign category encompasses American Heritage’s entire 2019 “Revolutions Are Born Here” campaign. The Direct Mail (Single or Series) Best in Category award honors the design and success of the mail series accompanying the 2019 “Revolutions are Born Here” campaign.
“Our Marketing team strives to provide best-in-class communication to our membership,” said Mike Dinneen, vice president of marketing at American Heritage. “Our objective is to ensure that our members receive the best solutions to meet their needs through their preferred information and media channels. I am extremely proud of our talented team for being recognized by our peers in the Credit Union Movement for excelling in this endeavor.”
“It’s an honor to bring recognition to some of the best-of-the-best in credit union marketing and business development,” said Amy McGraw, diamond awards chair and VP marketing/chief experience officer at Tropical Financial Credit Union. “Thank you for joining us to celebrate the remarkable achievements of your peers and gather ideas to elevate our profession.”
The CUNA Marketing & Business Development Council celebrated Diamond Awards Week by announcing winners in 35 categories through a series of daily virtual awards ceremonies.
Turnout was outstanding for this year’s award competition with 1,295 entries submitted. Six credit unions won Best of Show Awards, 93 won Category’s Best Awards and 255 won Diamond Awards.
